The Mitre 10 Hastings & Napier stores, owned by the Ricketts family, have played a significant role in supporting the Hawke’s Bay Regional Sports Park. In 2019, the Ricketts family secured a naming rights sponsorship deal with the Hawke’s Bay Regional Sports Park Trust, leading to the park being renamed Mitre 10 Park. This partnership is particularly meaningful, as the Ricketts family has been a key business presence in the region since 1961, and the Mitre 10 brand has been associated with their operations for over 40 years. The sponsorship deal was described as a major milestone by the park's trust, reflecting the strong local ties and community support.

In addition to Mitre 10, PAK'nSAVE Hastings, owned by the Smith family, is another key corporate sponsor of the park. The Smith family is known for their generosity and support for numerous community and sporting activities. Their contribution was pivotal in the creation of the PAK'nSAVE Hastings Netball Centre, a facility used by 80,000 netballers annually. Their continued support plays a major role in sustaining local sports and community programs.

The park also benefits from the expertise and support of Higgins, a company that has been instrumental in the construction and maintenance of the park’s facilities. Higgins has handled important tasks such as laying the athletics track and netball courts, with a focus on precision and quality, ensuring that the park meets the highest standards for its sports and recreation infrastructure.